The impact of a game of chess on my community

I’m a community manager. I put a chess board on my desk.

I recently started working full time as a community manager for an office building. The building has four major tenants that take up multiple floors each, and one floor with five tenants on it. The position was a new one, and the building wanted me to do a few things;

1. encourage tenants to sign up to a portal website (the online community)
2. make events and perks in the foyer (the offline community) increasing customer satisfaction