@mehdeeka writing about marketing, art + tech, and feminism.

My annual wrap up


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First of all, I didn’t do a 2019 wrap up, but a highlight of that would have been that I got a dog, wrote a short film about startups, and started working at Perkbox Australia.

Otherwise, January wasn’t too busy.


At the beginning of Feb, I MC’d Pause Fest for the second time, and then I’m so incredibly grateful that I had the chance to go to Japan.

I went to see Perfume’s best of concert, and the week we got back from Japan was when covid-19 hit Australia and international flights started closing, so the…

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Whether you’re on your final read over, or you’ve just word vomitted all over a blank google doc and you need to trim it down, ask yourself these questions.

In no particular order;

  1. Could it be shorter?
  2. Am I writing at a 9/10th grade level or below? (Yes is the correct answer here)
  3. Is this sentence/paragraph conveying valuable information?
  4. Am I thinking of the target audience while I write, or am I thinking of myself?
  5. Is this appropriately written and structured for the format?
  6. Is the point clearly and coherently made? Do the points connect to form a larger narrative?

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I’ve been in isolation for 27 days, and I just finished writing a murder mystery game to play with my friends on Zoom. In the week that the game has been live, I’ve had an incredible response to it, and with the feedback I’ve received I have updated the game to V2.

I’ve now also set up a Buy Me A Coffee account. If you played the game and enjoyed it, please consider donating a small amount for my work!

*V2 changes 1. The victim has an additional ghost ability 2. Clues have been updated in line with real events…

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Tracking my tasks on Notion.so helped me find the optimum amount of work I could handle.

Way back in the last week of June this year (2019), my boss and I started talking about offloading some of my work to freelancers. To see how much time I was spending on different tasks, which would be best outsourced, and how much work the freelancer would have to do, I started tracking everything I was doing day to day.

That lead me to the system you see above, which I’ve kept doing ever since.

By tracking major tasks I do each day…

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  1. Always keep your level of taste higher than your level of ability
    I’ve heard that the reason most artists hate their own work is because their artistic tastes are higher than what they themselves are capable of making, so they’re constantly striving to increase their abilities. Whatever part of marketing you’re in, make sure you’re doing something to increase your level of taste. Go visit an art museum, read case studies, read interviews with masters of your craft.
  2. You don’t need to be able to do, but you need to be able to tell good from bad quality For example…

I’m a community manager. I put a chess board on my desk.

I recently started working full time as a community manager for an office building. The building has four major tenants that take up multiple floors each, and one floor with five tenants on it. The position was a new one, and the building wanted me to do a few things;

  1. encourage tenants to sign up to a portal website (the online community)
  2. make events and perks in the foyer (the offline community) increasing customer satisfaction

My very first hypothesis was if people like me, they will do small…

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Reflections on the White Rabbit Gallery exhibition

White Rabbit’s newest opening is a thought provoking spectrum that spans all the way from pure disgust up to unadulterated delight and innocence. It’s one hell of a ride. It’s a three level gallery space, and so for the sake of brevity and sanity, I’ll be recounting my favourite works from the collection.

Reflections on the variety of exhibitions currently on offer at Firstdraft gallery.

I attended the Art Month East Sydney Precinct night of Firstdraft’s March selection of exhibitions. It’s an interesting space. The building itself is a former studio, but feels more like a community centre, and describes itself as Australia’s premiere space for emerging and experimental artists.

It’s definitely an experimental space. There were four main exhibitions and multiple scattered pieces throughout. While the four main rooms had information sheets to accompany them, the others did not and so unfortunately I’m unable to provide the credit I would like to…

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This interview was originally posted on careersinlanguage.com.au — an old side project to promote foreign language subjects for high school students.

With the establishment of the Australian Space Agency as of July 1st, 2018, Careers in Language not only wanted to celebrate a new career path for Australian students, but also to acknowledge that language does play a role in becoming an astronaut!

The International Space Station (ISS) has two official languages; English and Russian. …

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Reflections on the Japan Foundation Sydney exhibition in collaboration with Sydney Design Festival and Art Month

I dropped into the Japan Foundation with a friend to fill in some time before a dinner reservation and didn’t know what was on, but was greeted with FEMUFACUTRE.

Come into this with an open mind and an expectation for some heavy experiments in design. FEMUFACTURE “brings together japanese and Australian artists who work in the hybrid space between traditional crafting techniques and contemporary digital fabrication technologies” — this is actually a super on point summary of the entire show.

Although I didn’t look…

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